(ConservativeInsider.org) – How Americans shop has changed drastically during the pandemic. Having groceries delivered was once considered odd, but it’s now the norm. As our society continues to adapt to the pandemic and demand new digital services for shopping and delivery, retailers are facing enormous changes in the year ahead, even after the pandemic is over.
Delivery Is the New Normal
With so many options for delivery these days, few retailers will survive if they are unable to offer some form of speedy delivery. Shopping and tech giant Amazon has been perfecting its delivery game this year, and continues to expand:
Big tech isn't done with SF real estate – but this one's industrial. Amazon spends $200 million to buy site for 150,000 sq ft delivery center, hundreds of jobs: https://t.co/3udTgRO8KP Project scope is much smaller than seller Recology's earlier proposal with over 1,000 homes. pic.twitter.com/xMkoCTZFTN
— Roland Li (@rolandlisf) December 15, 2020
But, many businesses teamed up with local, last-mile delivery services in order to meet the growing demand during the pandemic. This provided gig-economy worker jobs while giving Americans the fast delivery they now demand.
Now that Americans have experienced the ease of delivery and curbside pickup, it’s unlikely they’ll ever fully go back to in-store shopping.
Business Models Are Changing
As Americans have had plenty of time to evaluate their lives this year, companies have done the same. Many found ways to expand their brand through subscription, rental, and used options. Patagonia has figured out how to turn people into consumers for life through their used clothing program Worn Wear:
Shoutout to @patagonia's Worn Wear. Sent in two pieces of clothing for repair, they came back looking great, and it's free. Saves me from buying more stuff and less stuff in the dump. Great program. oh and did I mention it's free?
— Penfield (@BpenfieldJ) December 8, 2020
Some companies even introduced rent-to-buy models to lure customers in while creating a consistent relationship and even dependence on the company. The year 2021 will only bring us more subscription-based purchases and new ways of getting just what we want.
Stores Will Be Transformed
With so many people solely buying online these days, many brick and mortar stores have turned into small shipping centers. But, they must continue to adapt in order to stay current.
For example, Walmart is overhauling 200 stores into sleek, airport-inspired shopping centers that will pair seamlessly with its digital app. Marketing and Communications agency Zenergy shares more:
#Walmart has unveiled an airport-inspired, digitally-enabled store design that it plans to start rolling out this year. The redesign has a sleek, modern look and incorporates use of the Walmart app. #pivot #retail #digital pic.twitter.com/qZ3cHxrMI0
— Zenergy (@zenergycom) October 20, 2020
It’s likely that stores will also increase the use of sales appointments and augmented reality experiences to sell consumers on their products.
Retailers Must Adapt in 2021
The way Americans consume goods is undeniably changing. With numerous new ways to get products delivered, even if it’s only a jacket someone rents for a season, businesses will be pushed to keep up with the changing American landscape in 2021.
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